摘录自Meta CMO(首席营销官)Alex Schultz的最新著作《Click Here: The Art and Science of Digital Marketing and Advertising》。
为避免翻译不精准而产生歧义,仅提供英文版本。
被誉为Facebook广告的葵花宝典,Meta CMO的《Click Here》已经出版发行
ACRUs (activated confirmed registered users)
Affiliate marketers
API (application programming interface)
ARPU average revenue per user)
Banner ad networks
Channel
Conversion
CPC (cost per click)
CPA (cost per action)
CPM (costs per mille)
Creative
CRO (conversion rate optimization)
CRU (confirmed registered user)
CTR (click-through rate)
Display advertising networks
DAU (daily active user)
DM (direct mail)
DSPs (demand-side platforms)
EBITDA (earnings before interest, taxes, depreciation and amortization)
eCPM (expected or estimated costs per mille)
Holdout
ISOs (individual stock options)
LTV (lifetime value)
MAU (monthly active user)
MMM (media mix modelling)
MTA (mail transfer agent)
North Star goal
NUX (new user experience)
Onsite merchandising
Organic search
Organic social
Page rank
Paid search
Paid social
Partner-led channels
P&L (profit and loss)
Pop-over
Pop-under
Post-click conversion
Post-click tracking
Product-led channels
Re-targeting
ROAS (return on ad spend)
ROI (return on investment)
SEM (search engine marketing)
SEO (search engine optimization)
Social media marketing
SMBs (small and medium businesses)
Targeting
Un-targeting
完整文档下载链接(Google Drive):
https://drive.google.com/file/d/1LvHK5GIrpw6sgn3Cj04qSlpcsEnm0lMa/view?usp=sharing
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